Spotify Reinvented Pay 2 Play - Don't Fall For It!

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On Monday, November 2, Spotify announced a new tool for artists that promises preferential algorithmic treatment for songs dubbed 'priority.' That is all good and well, as most artists would love more people to hear their music platform. However, the offer comes with a MAJOR catch.

Every song marked as priority will have a lower royalty rate. Artists will make less money per stream for songs that participate in Spotify's new program. That's a significant problem when you consider that the company typically only pays $0.004 per stream (on average).

In this Music Biz update, host James Shotwell explains the new offering and what, if anything, artists should do in response.

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